Aptech
SMART Professional

Unleash your potential

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Courses

CAREER GUIDANCE


Web Analytics and Digital Marketing


Duration


222 Hours

Web Analytics is a powerful tool that helps an organization improve customer satisfaction,  identify patterns & trends and make smarter business decisions. The Social Media analytics market is expected to grow to $2.73 billion by 2019.*

Take advantage of this dynamic field and expand your career horizons with the Smart Professional Program in Web Analytics and Digital Marketing

Modules Covered

  • Building Next Generation Websites
  • Financial Analysis using MS Excel
  • Optimise Web for Search Engines
  • Introduction to Social Media on Mobile
  • Online Advertising and Management
  • Display Advertising
  • Search Advertising
  • Web Analytics & Reporting
  • Project

Learning Outcome

  • Design interactive websites using HTML5, CSS4 and JavaScript.
  • Optimise websites using search engine tools.
  • Use social media and SMO for interaction,  communication and publicity.
  • Use analytics to generate detailed statistics about website’s traffic sources and measure conversions.
  • Use Apps reporting API to retrieve usage reports for your domain’s hosted accounts.
  • Analyse a website’s performance and generate using Analyst and Reporting tools.
  • Develop a project to track the site statistics aligning to business objectives and goals.
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Follow your passion

" CHOOSE WHAT YOU ARE PASSIONATE ABOUT & WHAT YOU LOVE TO DO. THE SUCCESS WILL BE YOURS! "
– says Rakesh Jhunjhunwala, Chairman, Aptech Ltd.

Whether you are passionate about a career in digital & information technology, hardware & networking, aviation & hospitality, or banking & finance, Aptech can help you get the right skills to follow your passion.

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